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Social Franchise


Group work exercise during the community consultation meeting in Khamkeut district, Borikhamxay province, in November 2012

What is social franchising?

Social franchising is about the replication of a tried and tested model, in our case the BasicNeeds Model for Mental Health and Development (the ‘BasicNeeds Model’) 

Our social franchise system will support independent organisations (such as international non-government organisations, in-country NGOs or country governments) operating predominantly in low or middle income countries to take on the delivery of the BasicNeeds Model in their territory.

These franchisees will be supported to increase the impact of their work and most importantly, the quality of life for people with mental illness, epilepsy and their families.  We aim to complement and strengthen local interest and leadership in mental health, epilepsy and development, working with partners who know their territory well and want to do more.

Empowering and supporting franchisees to take on independent delivery of the BasicNeeds Model will enable us to expand its reach in a sustainable and cost effective manner, whilst ensuring that quality and local leadership remain central to our brand.

Our social franchise offer

In exchange for a small annual fee, our franchise system will offer franchisees:

1. The ability to reach and make sustainable change with people living with mental illness and epilepsy, and their families in their territory, perhaps for the first time

2. Access to clear and effective learning and support packages

3. Access to integrated quality assurance and impact assessment systems

4. Access to an international peer network with learning, influencing and networking opportunities

5. Association with BasicNeeds and BasicNeeds Model brands and profile

The fee for each franchise site will be agreed with BasicNeeds and the unit for a franchise site will be 1,000 directly affected people (people with mental illness, epilepsy and their carers).

A franchisee can operate one or a number of sites and depending on location, the geographical area will differ for each franchise site and be subject to negotiation.

The role of the franchisee

A franchisee will be asked to provide the following:

1. Access to potential beneficiaries

2. Leadership and interest in mental health and development

3. Office, field staff and volunteers in the agreed territory

4. All or a contribution to financing for the franchise set up and annual costs

5. Organisational capacity and capability to deliver effectively and independently

The franchisee will implement the BasicNeeds Model as specified in a franchise agreement, with support (as detailed above) provided by the franchisor, BasicNeeds.

Franchisee profile

A prospective franchisee will:

1. Be an existing well-established organisation working in a low and middle income country

2. Have identified the need to improve the situation of people living with mental illness and epilepsy in their territory

3. Be interested, willing and committed to improving the situation of people living with mental illness and epilepsy using a health, social and economic approach

4. Have existing links with local government health agencies, or the potential to develop them

Current BasicNeeds franchisees:

1. GASS, India

2. LEADS, Nepal

3. Voice Ghana

4. Caritas Nyeri, Kenya

5. Gede Foundation, Nigeria

Our social franchise offer is now on pause as we are evaluating our current franchisees. If you are from an organisation interested in our franchise offer, please contact us and we will be in touch.

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